When you are performing, people are attracted to you. When you play, you resonate in a way that people respond to. But why is that?

Your story is part of what causes that resonance. It’s what got you here; what brought you to this place. It’s what inspires your music and helps you connect with your audience.

If people love your music, they will love your music no matter what, but sharing your story creates an additional point of contact; a deeper place of connection to draw people in. If you are willing to do the work, it can be a powerful tool to inspire people to move from “listener” to “purchaser”, then to “fan”.

“…Conventional ways of marketing and advertising can not be used. Because they are designed to provoke desire for more, that is opposite from inner fulfillment…  Instead, we musicians can create music…  make ourselves feel fulfillment and acceptance, put[it] out there and wait for people… with the same purpose… [who] can resonate with our music…”

– Motoshi Kosako, Harpist for Stockton Symphony Orchestra

 

The goal of this article series is to walk you to your story so that you can clearly define it and communicate it to agents, publishers, venue owners, and the world.  Most importantly, though, the goal of this article is to help you define your story so you can communicate it to the tribe of listeners who are looking for exactly what you offer and will fall in love with what you do.

To continue reading, please go to the new URL here: https://www.musicmakers.io/brand-u-whats-your-story/