Build Your Tribe
Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain?
You’re not alone. It’s the classic musician’s challenge. We know how to make great music, but how do we make money from it once it’s made? There are lots of answers to this question, but today we’re going to focus on one: Build Your Tribe. People talk all day about creating an audience. About getting your stuff out there and pulling in new listeners. But if that audience doesn’t attend your shows, buy your merchandise & CD’s, or in other words, GIVE YOU MONEY for what you’ve created, you are no closer to a successful career. What we are talking about is one step deeper. We talking about your TRIBE.
This article is about - what a tribe IS, why it’s important to build, and HOW to build one.
So what the heck is the difference between an audience and a tribe? And how does that fit in with “the market” people are always yacking about?
In a nutshell: