The MusicMakers Workshop

MusicMakers :: teaching musicians to successfully brand & monetize art

The MusicMakers Workshop is a professional development series for musicians.  This series will be offered at ShapeShifter Lab in Brooklyn, NY --  August 17 - 19.

 

We go to school to learn about our specific professions -- but are never taught the business or given the tools to successfully leverage our skills in the real-world.  The MusicMakers Workshop addresses this need.  We’ve designed a program to help artists to tell their story, to define their brand, and to expand their revenue - all while maintaining a healthy work/life balance.

Story

Define YOUR story. From there, comes your design, your brand, and your marketing strategy.

read more

Branding

Let's break out Story and apply that across look and feel of everything that can be seen, touched, or felt by your audience.

Build Your Tribe

Learn how to Build your group of Super Fans!

read more

Revenue

Revenue is directly proportionate to audience. But are you taking advantage of all the revenue streams available to you?

Articles to check out

Building Team
What's your ideal team look like? How do you get them onboard with Story and Strategy?
A Healthy Career
Keeping 20 irons in the fire while maintaining a healthy work / life balance.

The MusicMakers Workshop teaches musicians to successfully brand and to monetize their art.  It's about music career development. We go to school to learn about our specific professions -- but are never given the tools to successfully leverage those skills in the real-world.  The MusicMakers Workshop addresses this need for the Arts community.

The MusicMakers Workshop :: Schedule

A professor at Indiana University did a study of 1500 music graduates and discovered that only 50% work in the field of music after leaving college.  While 50% is actually a good percentage, with music career development, more MusicMakers can be out in the world creating art and living their dream.  We’ve designed a program to help artists to define their brand, tell their story, expand their available revenue streams, and maintain a healthy work/life balance.

Day 1 :: Marketing / Branding

  • Morning Opener Keynote
    Ray Archie
    9:30 – 10:00 am
  • Brand YOU: Find Your Story

    10 – 11:30 am
    What is the core of your passion?  What called you? How are you educating and empowering? Behind every MusicMaker is a vision; a story that makes their music different from any other.  The goal of this workshop is to lead you back through your story so that you can define it and communicate it to agents,  publishers, and venue owners. Most importantly, though, it will help you communicate your story to the tribe of listeners who are looking for exactly what you offer and will fall in love with what you do.

  • Brand YOU: Telling Your Story
    11:45 am – 1:15 pm
    Investment in the Arts Must be Emotional  Do you really know the story of your music?  In this workshop, we'll work on your story and how to tell your story.  From there, we'll expand on that vision and look at your Identity (how it looks) - which can later be expanded to be your Vision Board, Imagery, Font, and Style Book.

  • Lunch
    1:15 – 2:15
  • Brand YOU: Marketing your Brand
    2:15 – 3:45pm
    Build Your Tribe.  People talk all day about creating an audience.  About getting your stuff out there and pulling in new listeners. But if that audience doesn’t attend your shows, buy your merchandise & CD’s, or in other words, GIVE YOU MONEY for what you’ve created, you are no closer to a successful career.  What we are talking about is one step deeper. We’re talking about your TRIBE.

  • Personal Pitch Breakout
    4 – 5 pm
    Participants pitch their musical project in a 1 on 1 personal environment with music professionals or in a peer review environment.  This is an opportunity for musicians to speak directly with booking agents, publicists, publishers and the like and get feedback.  This event is open to all conference attendees but available on a first come basis.  All attendees will be able to pitch to peers in breakout groups.
  • Dinner
    5 pm – 7 pm
  • Pitch Main Event
    7:30 – 8:30 pm
    Participants apply to pitch Shark Tank style to a panel of music industry professionals.  The Pitch Event will be run similar to a masterclass where the audience can learn from the feedback provided by the panel.  The top 5-6 submissions will have an opportunity for ½ hour slot to present and to receive feedback.
  • Networking Jam
    8:30 pm – until

Day 2 :: Finding Revenue

There are over 40 revenues streams available to musicians - each protected by different copyrights, rights organizations, relationships, licenses, or the like.  It might seem a bit complicated but this series will break it down in relation to your rights then describe the metadata associated with your music.   We will chart the journey of your music release, where to register your music, and the rights organizations you’ll need to get involved with.

  • Morning Opener Keynote
    9:30 – 10 am
  • Booking 101
    10 – 11:30 am
    Are you ready to start performing at a national or international level? A booking agent can be your best ally in that effort.  This panel discussion will arm you with information about how to find and vet an agent, what you can expect from an agent, standard deal terms and how to manage that relationship.
  • Music Publishing 101
    11:45 am - 1:15 pm
    Performance income is limited. How does a musician make money at 10:00 am on a Tuesday?  By writing music instead of performing it! This panel of publishers and musicians will address various areas of revenue available to you, how to approach a publisher, how to vet a publisher, and how to get started putting pencil to paper.
  • Lunch
    1:15 – 2:15 pm
  • Expanding your Scope
    2:15 – 3:45 pm
    There are excellent financial opportunities over and above performance and recording.  We will discuss Grants; Endorsements; Composition for Film/TV/Advertising; Session & Side-person Work; Arts Education.
  • Understanding Copyright
    4 – 5 pm
    Promises of digital royalties for Producers, Mixers, and Engineers & new bills in Congress seem to guarantee a new brighter horizon for many who have not enjoyed this type of revenue in the past. But is this future so promising? This panel discussion will explore details of the new house bills as well as touch on under-utilized or unclaimed revenue based on existing royalty, rights, and trademarks.
  • Personal Pitch BreakOut
    5 – 6 pm
    Participants pitch their musical project in a 1 on 1 personal environment with music professionals or in a peer review environment.  This is an opportunity for musicians to speak directly with booking agents, publicists, publishers and the like and get feedback.  This event is open to all conference attendees but available on a first come basis.  All attendees will be able to pitch to peers in breakout groups.
  • Dinner
    6 – 7:30 pm
  • Building Community
    7:30 – 9:30 pm
    As musicians, we are leaders.  This Workshop is for Community Leaders (all attendees and the general public).  We will discuss methods of nurturing the Arts Industry; creating new jobs; supporting Arts Organizations; facilitating Cultural Tourism.
  • Networking Jam
    9:30 pm – until

Day 3 :: Building A Healthy Career

In this series of workshops, we walk through and explain "The Red Tape".   We discuss how to create a dream team to help you accomplish your goals.  There will also be discussions on how to handle taxes, Insurance (Disability & Health Care), Retirement Plans, & Social Security.   We will also explore how organizations, such as ASCAP, BMI, or SESAC, can be utilized to support these efforts.

  • Morning Opener Keynote
    9:30 – 10 am
  • A Healthy Career: Keeping It Together (When Everyone Wants a piece of You!)
    10 – 11:30 am
    You’re watching the successful players and it’s clear that to make a living you have to keep multiple irons in the fire.  But – How do you keep track of it all? This panel will talk about keeping all the balls in the air, how to prioritize, how to manage expectations, and how to accept and recover from the inevitable mistakes that happen when you’re pushing forward.  We’ll also talk about how to manage Balance between the Day Job and your career.
  • Teamwork
    11:45 am – 1:15 pm
    We discuss how to create a dream team to help you accomplish your goals.  What does your team look like?  What are you expected to do as an Artist? Who’s in the driver’s seat?  We will also talk about the Evolution of the Team: There will be turnover.  How do you handle that?
  • Lunch/Teamwork 201
    1:15 – 2:15 pm
  • The Red Tape
    2:15 – 3:45 pm
    This workshop will walk you through “The Red Tape”:   Taxes, Insurance (Life, Disability & Health Care), Retirement Plans, & Social Security.  You will learn how to create good habits in these areas now to avoid heartache later and how organizations such as BMI, ASCAP, or SESAC are there to support you as you do.
  • Improvising Life
    4 pm – 5 pm
    Music is a metaphor for Business. Music teaches us to be fluid and to accept an ever changing landscape. The ability to be flexible is just as important in business. Many things that you want to be constant in your career are actually variables.  This workshop will help you be ready for and comfortable with change, to plan for it, and even turn it to your advantage!!
  • The Big Wrap-Up
    5 – 6 pm
  • Dinner
    6 – 8 pm
  • Networking Jam
    8 pm – until